About
An app studio that teaches what it is learning.
YardScale Digital builds software products and helps aspiring SaaS founders build theirs. It was founded by Andrew Needham.
The studio and the education feed each other: the products are where the methodology is tested, and the courses, coaching and community are where it is shared.
Who is behind this
Andrew Needham. Sales first, then marketing, then software.
I did not start as a developer. I started in sales, where you learn quickly that nobody buys a product because it is clever. They buy because it fixes something that is costing them.
From sales I moved into marketing and running my own businesses: positioning, customer acquisition, operations — the unglamorous parts that decide whether a business works.
Then I started building software products myself, using AI-assisted development to get from idea to working MVP, then into testing and launch. YardScale Digital is the studio I build them in.
The methodology I teach is the one I am using. It is practical, it is still evolving, and where I have not finished learning something, I say so.
How YardScale works
Four things you can hold us to.
Teach what is being done.
The methodology comes from products being built in the studio right now. Where something is still being figured out, the material says so.
The whole process, in order.
Disconnected tactics are the problem. Everything here is organised around one journey, so you always know what stage you are at.
No invented proof.
No fake testimonials, user counts or revenue claims. Proof is added when it exists.
No guaranteed outcomes.
A sound process improves your odds. It does not promise customers or revenue, and nothing on this site says it does.
The method
Seven stages, taught in order.
- Idea
- Validation
- Planning
- Building
- Launch
- Customers
- Growth
What YardScale is not
- Not a marketing agency. YardScale does not sell retainers or run campaigns for hire.
- Not a course factory. One flagship course, written from real work, improved over time.
- Not a development shop. Partnerships are selective and built on shared commitment, not hourly billing.
Proof and documentation
Built in public, documented as it happens.
Products in the studio
AgriLoop
Invitation-only betaA digital agricultural marketplace for Jamaica and the Caribbean, on the web and as an Android app. Farmers list produce; buyers browse, message and order.
Case studies
None published yet. Written case studies will appear here as products ship and there is something true to report.
From founders
Coaching and partnerships are new, so there are no testimonials to show. When founders say something worth quoting, with their permission, it goes here.
Start learning, or get direct help.
Read the course and join the build notes if you want to work through it yourself. Apply if you want Andrew working on it with you.