Academy
Learn the whole process, in order.
Written courses you can read at your own pace and act on the same day. Every lesson ends with an exercise and an assignment, because reading about building a SaaS is not the same as building one.
Flagship course
Zero to SaaSThe Founder Operating System
A text-based course that takes a SaaS idea from nothing to a launched product with customers. Thirteen modules follow the seven stages in order: idea, validation, planning, building, launch, customers, growth.
- Modules
- 13
- Lessons
- 26
- Format
- Text
Module 0 is open to read now. The remaining modules are free with a sign-in while the course is a working draft: Andrew is still adding his own examples, and each module is marked until that is done.
- 00Founder mindset and the SaaS journey
- 01Finding and validating ideas
- 02Customer and market research
- 03Product strategy and MVP definition
- 04Planning and AI-assisted development
- 05Testing and beta launches
- 06Pricing and monetization
- 07Positioning and branding
- 08Marketing and content
- 09Customer acquisition and sales
- 10Onboarding and retention
- 11Operations and systems
- 12Growth and scaling
More to read
Other courses and guides.
The Growth Operator System
The follow-on course for founders who have a product and customers and want growth that compounds. Nine phases: diagnose, position, build, distribute, convert, prove, acquire, operate, scale.
OpenGuides library
8 shorter playbooks on websites, landing pages, funnels, app building and getting first clients.
Browse
A guided classroom version of the courses is planned for the Skool community. It is not open yet. About the community
Email updates
Get each new lesson as it is published.
The course is being written and reviewed in the open. Join the build notes to hear when a module is finished or a new course starts.
Want help applying it to your product?
The course gives you the process. Coaching puts Andrew alongside you while you run it on your own SaaS.