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YardScaleDigital
$19BlueprintFunnels

Funnel-Building Blueprint

A funnel is a sequence, not a page. This blueprint covers all nine stages from traffic through to referral, then gives you six funnel models with their page structures, follow-up sequences and metrics — so you build the one that fits your offer rather than copying one that fits someone else's.

Difficulty
Intermediate
Time to complete
3.5 hours
Parts
6
Price
$19

Not yet available for purchase

Checkout for the paid playbooks is not connected yet. The full curriculum, resources and outcomes are listed below so you can see exactly what it covers.

Start with the free resources

What you’ll learn

  • The nine stages every funnel has, and the job each one does
  • How to choose between six funnel models based on price and trust required
  • The page structure and CTA for each model
  • Follow-up sequences that run without you remembering
  • Which metrics to track at each stage, and which to ignore
  • How to find the stage that is actually leaking

Who it’s for

  • Anyone who has a landing page but no sequence around it
  • Solopreneurs whose leads go cold after first contact
  • People who copied a funnel template that does not fit their offer
  • Service providers moving from referrals to a repeatable process

What you'll build

You finish with assets, not notes.

  • 01A mapped funnel with all nine stages defined for your offer
  • 02The chosen funnel model with its page structure specified
  • 03A written follow-up sequence, ready to automate
  • 04A metrics sheet showing what to measure at each stage

Curriculum

6 parts, in order.

Each part ends with something you do, not just something you read.
  1. 01

    Funnel Anatomy — The Nine Stages

    Every funnel has the same nine stages. Knowing which one you are missing is most of the work.

    25 minExercise
  2. 02

    Choosing Your Funnel Model

    Six models, and how to pick based on price point and the trust the purchase requires.

    20 minExercise
  3. 03

    Lead Magnet and Product Funnels

    The two lowest-friction models — building an audience, and selling directly from a page.

    30 minChecklist
  4. 04

    Service and Consultation Funnels

    The two models most solopreneurs need — converting interest into an enquiry or a booked call.

    30 minChecklistExercise
  5. 05

    High-Ticket and Webinar Funnels

    The two models that trade extra steps for the trust a larger purchase requires.

    28 minChecklist
  6. 06

    Follow-Up, Metrics and Implementation

    The sequences that run without you, the numbers that find the leak, and the order to build in.

    32 minChecklistTemplateExercise

Included

Resources you keep.

  • Nine-stage funnel map

    Every stage, its job, and how it hands off to the next.

  • Six funnel model diagrams

    Page structure, CTA, follow-up and metrics for each model.

  • Model selection framework

    Choosing based on price point and trust required.

  • Follow-up sequence templates

    Message-by-message structure for each funnel type.

  • Funnel metrics sheet

    What to measure at each stage and what good looks like.

  • Implementation checklist

    Build order and what to verify before sending traffic.

Questions

Before you start.

Do I need expensive funnel software?
No. Every model here can be built with a website builder, a form, and an email tool — typically under $50 a month combined. Dedicated funnel platforms package those together conveniently but they are not required, and they are a poor first purchase before you know which model you need.
Which funnel should I build first?
Chapter 2 gives you a selection framework based on your price point and how much trust the purchase requires. For most solopreneurs selling services between roughly $500 and $5,000, the consultation funnel is the right first build.
How long does it take to build one?
The lead magnet and consultation funnels are typically a weekend of focused work if your offer is already clear. Webinar funnels take considerably longer because the content itself is the main build. The blueprint gives you the build order so you ship something live rather than perfecting one stage.
What if I already have a funnel that half works?
Start with the metrics chapter. Find which stage has the largest proportional drop-off, then read the chapter covering that stage. Rebuilding a whole funnel when one stage is leaking is expensive and usually unnecessary.

What next

A funnel converts the traffic it receives. If the constraint is that not enough people reach it, the next problem is acquisition — channels, outreach and a repeatable pipeline.

Playbook

$19

Client Acquisition Playbook

A repeatable system for finding clients — positioning, channels, outreach, referrals and a 14-day challenge to start it.

What you’ll learn

  • How positioning and niche selection make every channel cheaper
  • The six acquisition channels available to a solo operator, and which to run first
  • How to research prospects properly so outreach is welcome rather than spam
Intermediate3.5 hours5 parts

View details

Want this built rather than taught?

This teaches the method. If you would rather have the offer, funnel and distribution built for you, start with the bottleneck.

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