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YardScaleDigital
FreeGuideFunnels

5 Funnel Mistakes Killing Your Leads

Most funnels do not fail dramatically. They leak. Traffic arrives, something small is wrong, and the visitor leaves without either of you noticing. This guide covers the five leaks that account for most of that loss, with a bad and better version of each, and ends with a ten-minute audit you can score yourself.

Difficulty
Beginner
Time to complete
45 min
Parts
6
Price
Free
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What you’ll learn

  • Why sending traffic to your homepage wastes most of what you paid for it
  • How to tell an offer problem from a traffic problem
  • The distraction audit — what to remove from a converting page
  • What counts as proof when you have no testimonials yet
  • Why most of the money is lost after first contact, not before

Who it’s for

  • Anyone running paid traffic that is not paying back
  • Solopreneurs getting visitors but almost no enquiries
  • People who have built a funnel and cannot tell why it underperforms

What you'll build

You finish with assets, not notes.

  • 01A completed 10-Minute Funnel Audit with a score for each of the five leaks
  • 02A prioritised fix list, ordered by what costs you most

Curriculum

6 parts, in order.

Each part ends with something you do, not just something you read.
  1. 01

    Mistake 1 — Sending Traffic to the Wrong Page

    Why the homepage is almost always the wrong destination for campaign traffic.

    8 minChecklist
  2. 02

    Mistake 2 — A Weak or Unclear Offer

    When no amount of page optimisation helps, because the thing being offered is not evaluable.

    9 minChecklistExercise
  3. 03

    Mistake 3 — Too Many Distractions

    Every additional option on a converting page splits the result rather than improving it.

    8 minChecklist
  4. 04

    Mistake 4 — No Trust or Proof

    What counts as evidence when you have no testimonials yet, and where to place it.

    9 minChecklist
  5. 05

    Mistake 5 — No Follow-Up System

    Most of the available revenue sits after first contact, and most businesses leave it there.

    8 minChecklist
  6. 06

    The 10-Minute Funnel Audit

    Score your own funnel across all five leaks and get a prioritised fix list.

    10 minChecklistScorecardExercise

Included

Resources you keep.

  • 10-Minute Funnel Audit

    A scored self-assessment across all five leaks, with interpretation.

  • Quick-fix checklist

    The specific change to make for each mistake, most of them under an hour.

Questions

Before you start.

I do not run ads. Is this still relevant?
Yes. Every one of these leaks applies to organic traffic, referrals and content too. Paid traffic simply makes them expensive enough to notice — with organic traffic the same losses happen quietly.
How long does the audit take?
About ten minutes if your funnel is live and you can click through it. You will need access to your own pages and a rough sense of your traffic numbers, but no analytics expertise.
What if I score badly on all five?
That is common and it is good news, because it means the fixes are available rather than the offer being wrong. Work them in the order the audit gives you — the first two usually account for most of the loss.

What next

Fixing leaks improves what you have. If you would rather build the whole sequence properly — six funnel models, page structures and follow-up — that is the blueprint.

Blueprint

$19

Funnel-Building Blueprint

Build the whole sequence — traffic to referral — using the funnel model that actually matches your offer.

What you’ll learn

  • The nine stages every funnel has, and the job each one does
  • How to choose between six funnel models based on price and trust required
  • The page structure and CTA for each model
Intermediate3.5 hours6 parts

View details

Want this built rather than taught?

This teaches the method. If you would rather have the offer, funnel and distribution built for you, start with the bottleneck.

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